About Us

At Brand Nu, we believe that everyone is a creator. Our mission is to empower you to express your individuality through fashion, providing a platform for artists, athletes, dreamers, entrepreneurs, and everyday visionaries to showcase their creativity and style.

Our tagline, “Create Something Nu,” is more than a slogan—it’s an invitation to tap into your potential, embrace self-expression, and inspire others through what you create.

Our Story

Brand Nu Apparel was born from a deep passion for creativity, self-expression, and making an impact. Founded by Marcello, a professional breakdancer, fitness enthusiast, and entrepreneur, Brand Nu is a fusion of his experiences in entertainment, movement, and style. Marcello realized that clothing isn’t just fabric—it’s a story, an inspiration, and a way to bring people together.

From his roots in Los Angeles to establishing our flagship store in the vibrant community of Westport, CT, Marcello has carried the belief that creativity is universal and has no limits. Today, Brand Nu is more than a clothing line; it’s a movement that invites everyone to unleash their creative potential.

What We Offer

Brand Nu Apparel bridges the gap between athletic wear and streetwear with thoughtfully designed collections that are both stylish and functional. Our offerings include timeless Essentials for everyday wear, dynamic Yoga Wear and Active Wear, and bold Street Wear pieces that reflect the energy and spirit of the creative mindset.

Every piece tells a story, like our signature “We Are All Creators” graphic, which wraps around a globe to symbolize the boundless nature of creativity and connection.

Our Philosophy

We believe that creativity is a universal language—a way of breaking boundaries and unlocking potential. Our philosophy is grounded in empowerment, self-expression, and the art of inspiring others through the way we live and create.

Our guiding principle, “Create Your Best Life,” reminds us that every individual holds the power to shape their own path. By wearing Brand Nu, you’re not just embracing fashion—you’re joining a movement that celebrates individuality and encourages you to explore new horizons.

Join the Brand Nu Community

We’re thrilled to welcome you into the Brand Nu community. Whether you visit us at our flagship store at 877 Post Road East, Westport, CT, shop online, or connect with us on social media, you’re part of a creative family dedicated to making a difference.

Stay tuned for exclusive drops, inspiring creator stories, and ways to connect with others who share your drive to create something extraordinary.

Thank you for choosing Brand Nu Apparel. Together, let’s create something Nu—and make it unforgettable.